Social media is tricky. UK supermarket company Tesco decided to tweet goodnight by tweeting "It's sleepy time we are off to hit the Hay"
This would seem in no way controversial, but in light of an investigation of Tesco's beef products and their composition revealed that they contained horse DNA. The company responded well to these findings by pulling all of the products made in the same factories as the contaminated items and apologized to the public. This accidental tweet just goes to show how companies need to be fully aware of their environment as to not offend any potential consumers.
In response to the tweet which seemed like an honest mistake the Tesco immediately apologized. I for one have been very satisfied with the company's handle on the situation.
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