With the advent of social media marketers have seen a vast change in the English language. This change is seen in the meaning of words, abbreviations, and even the formation of new words. New words and acronyms have always been constantly created but with the rise of social media the distribution of these new words is amazingly fast.
This change in speed of the market is important to marketers because a company or product needs to be able to react and respond to the changing need of their consumers. One way of allowing the consumer to identify with their product is by using the consumer's lingo. Social media can be used to influence, research, and monitor the ever changing English language and how it is used by today's consumers.
Sunday, March 3, 2013
Sunday, January 27, 2013
Behind the Glassdoor
As a graduating senior the job search is a stressful and exciting time. I found a wonderful tool for evaluating companies. Glassdoor.com allows employees and former interviewers to post salaries and interview questions anonymously. This allowed me to view a relatively unbiased perspective of the company.
After sitting through class after class about how the job style and employee I knew that I wanted my company culture to match mine. That is one of the main reasons that I accepted the position that I did with Brooksource.
If you are a college senior who really wants the inside scoop on a company I encourage you to check out Glassdoor.com
After sitting through class after class about how the job style and employee I knew that I wanted my company culture to match mine. That is one of the main reasons that I accepted the position that I did with Brooksource.
If you are a college senior who really wants the inside scoop on a company I encourage you to check out Glassdoor.com
Monday, January 21, 2013
Hitting the Hay in Poor Taste
Social media is tricky. UK supermarket company Tesco decided to tweet goodnight by tweeting "It's sleepy time we are off to hit the Hay"
This would seem in no way controversial, but in light of an investigation of Tesco's beef products and their composition revealed that they contained horse DNA. The company responded well to these findings by pulling all of the products made in the same factories as the contaminated items and apologized to the public. This accidental tweet just goes to show how companies need to be fully aware of their environment as to not offend any potential consumers.
In response to the tweet which seemed like an honest mistake the Tesco immediately apologized. I for one have been very satisfied with the company's handle on the situation.
This would seem in no way controversial, but in light of an investigation of Tesco's beef products and their composition revealed that they contained horse DNA. The company responded well to these findings by pulling all of the products made in the same factories as the contaminated items and apologized to the public. This accidental tweet just goes to show how companies need to be fully aware of their environment as to not offend any potential consumers.
In response to the tweet which seemed like an honest mistake the Tesco immediately apologized. I for one have been very satisfied with the company's handle on the situation.
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