With the advent of social media marketers have seen a vast change in the English language. This change is seen in the meaning of words, abbreviations, and even the formation of new words. New words and acronyms have always been constantly created but with the rise of social media the distribution of these new words is amazingly fast.
This change in speed of the market is important to marketers because a company or product needs to be able to react and respond to the changing need of their consumers. One way of allowing the consumer to identify with their product is by using the consumer's lingo. Social media can be used to influence, research, and monitor the ever changing English language and how it is used by today's consumers.
